Art Direction

Our art direction showcases our products and people, presenting authentic people and their lifestyles. It’s key to providing context for our stories and products.

PDP Product

Our PDP product photography is used to showcase our awesome products. 
When shooting glasses and sunglasses we want to highlight the quality of the product. This style of product photography should be used on product pages.

Angles

To showcase the detailing and quality of our products, we shoot 
at four different angles. It’s important that we keep these angles consistent throughout our PDP product photography.

Straight on Folded 45° 45° detail

Ruleset

Follow these rules to make sure that our PDP product photography 
is as consistent and impactful as possible.

Product
with colour

Our products can also sit in a colourful studio environment 
to create exciting compositions. This style should not be used 
on the PDP page, instead it should be used for comms.

Single product

Product still life

Our Product Still Life photography dials up the playfulness. We use structures based 
on our grid to create bold and dynamic compositions. We use this style of art direction on the website and our social channels.

Single product Multiple products 1 Multiple products 2

Lenskart does not own the rights to the images, for reference use only.

Lenskart does not own the rights to the images, for reference use only.

Lenskart does not own the rights to the images, for reference use only.

Props

The props we use within our Product Lifestyle photography are created from the grid. Below are some examples of these shapes. For example, we can take the circle from the grid and extrude it to create a cylinder.

Cylinder Cube Pattern

Ruleset

Follow these rules to make sure that our Product Still Life photography is as consistent and impactful as possible.

Collection product
still life

Our Collection Product Still Life photography style works with materiality. We use it for collections which are inspired by a certain theme.

Single product Multiple products

Props

Here are some examples of props we can use within the Collection photography style. Shapes must be created from the grid. When using materials and additional props they must relate to the theme of the collection.

Shapes Materials Props

Lenskart does not own the rights to the images, for reference use only.

Lenskart does not own the rights to the images, for reference use only.

Lenskart does not own the rights to the images, for reference use only.

Ruleset

Follow these rules to make sure that our Collection Still Life photography is as consistent and impactful as possible.

Lenskart does not own the rights to the images, for reference use only.

PDP Model

Our PDP product photography is used to showcase our awesome products. 
When shooting glasses and sunglasses we want to highlight the quality of the product. This style of product photography should be used on product pages.

Lenskart does not own the rights to the images, for reference use only.

Angle

We can shoot this style from either straight on or to the side. These angles help to showcase the design and quality of our eyewear. Both angles most be shot in a studio environment.

Lenskart does not own the rights to the images, for reference use only.

Group
photography

We can also use our PDP Model photography to capture multiple people. The angle of the models must be either straight-on or to the side. The models must be shot in a studio environment.

Lenskart does not own the rights to the images, for reference use only.

Ruleset

Follow these rules to make sure that our PDP Model photography is as consistent and impactful as possible.

Lenskart does not own the rights to the images, for reference use only.

Interaction

We can use our pattern visual language to interact with our photography. Below are two examples of this. The first is a dynamic interaction with the model positioned between the pattern. For the second instance we overlay the pattern using a 50% opacity. This treatment can overlay the product.

Lenskart does not own the rights to the images, for reference use only.

Lifestyle

Lifestyle photography showcases our confident and empowered customers living their aspirational lives. This art direction style is to be used for the website, comms and also on social media.

Single shot Group shot

Lenskart does not own the rights to the images, for reference use only.

Lenskart does not own the rights to the images, for reference use only.

Ruleset

Follow these rules to make sure our lifestyle photography is as impactful and consistent in every use.

Lenskart does not own the rights to the images, for reference use only.

Fashion

Our PDP product photography is used to showcase our awesome products. 
When shooting glasses and sunglasses we want to highlight the quality of the product. This style of product photography should be used on product pages.

Lenskart does not own the rights to the images, for reference use only.

Ruleset

Follow these rules to make sure that our Product Still Life photography is as consistent and impactful as possible.

Lenskart does not own the rights to the images, for reference use only.

Things to avoid

Follow these rules to make sure our art direction is used correctly and consistently.

Do not use colours outside our palette

Do not use another colour for PDP

Make sure patterns do not obstruct products

Don’t use additional angles

Do not use stock photography