Brand strategy

Our brand strategy is at the heart of everything we do.
It summarises what we believe and why we exist.

Mission

Our mission defines why Lenskart exists. This simple message drives everything we do and underpins all of our decisions as a brand.

This is how we bring our purpose to life. It’s how we action our brand on a daily basis.

Our proposition is our foundational concept that highlights what makes Lenskart unique. It’s what makes us stand out from our competitors.

Our creative platform is a concept that separates us from the competition.

Here is an overview of our strategy. This outlines how our strategic platform and creative platform work in unity.